Spotify for Brands Virtual Reality House Tour

Spotify, a music streaming brand, created Brands Virtual Reality House Tour with VR, to create a portable, immersive experience that showcases Spotify's ad products globally.

Campaign details

Brand: SpotifyAdvertiser: SpotifyAgency: ManzalabCountry: Global

Campaign Summary

Spotify Business Marketing is responsible for driving demand for Spotify's advertising business and keeping Spotify top-of-mind with media buyers and brands through experiential, digital and social campaigns. Spotify operates a freemium model with more than 116 million people globally enjoying advertisements on the free, ad-supported tier; however, many media buyers and brand marketers are Spotify Premium subscribers and do not regularly engage with the Spotify ad experience. Common feedback from the ad sales team was that buyers didn't understand the basics about how ads...

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