Campaign details
Brand: SoothersAdvertiser: NestléAgency: Ogilvy Australia
Summary
This case study demonstrates how Soothers – an Australian throat lozenge brand – overcame two monumental challenges. At a product level, it was perceived...
Soothers: Any number of sore throats
Soothers, an Australian throat lozenge brand, reversed the tide on its declining sales by making people look at its products in a new and different way.
