Soothers: Any number of sore throats

Soothers, an Australian throat lozenge brand, reversed the tide on its declining sales by making people look at its products in a new and different way.

Campaign details

Brand: Soothers Advertiser: Nestlé Agency: Ogilvy Australia


This case study demonstrates how Soothers – an Australian throat lozenge brand – overcame two monumental challenges. At a product level, it was p

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