Social Media ‘Cottage Industry’ Empowering Saudi Youth

Several factors have led the 'connected' generation of Saudi Arabia to develop a new business model: services, ready-made and made-to-order goods are being promoted, sold and delivered by private individuals almost entirely using Instagram and WhatsApp.


Y&R is one of the leading global marketing communications companies, comprising the iconic Y&F advertising agency; VML, one of the world's most highly regarded digital agencies; premier mobile marketing marketing and retail network Labsto and Bravo,

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