Snickers: You're not you when you're hungry

Alex Lewis

Mars-owned Snickers was losing market share to other global chocolate confectionery brands. This paper shows how Snickers' big global idea, 'You're not you when you're hungry', delivered creative work that got people talking about the brand.

Snickers: You're not you when you're hungry

Principal author: Alex Lewis, Abbott Mead Vickers BBDOContributing authors: Peter West, Mars; James Miller, Abbott Mead Vickers BBDO

SECTION 1: INTRODUCTION

Creating global advertising ideas is tricky business. More...

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