Snickers: Hunger-Free Airlines

Jenny L Hanghal, Katy Guan

Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow market share.

Campaign details

Brand: SnickersBrand owner: Mars ChinaLead agency: BBDO ChinaContributing agencies: MediaComCountry: ChinaIndustries: ConfectioneryMedia channels:Competitions & contests, Events & experiential, Merchandise & free gifts, Online display,...

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