Snickers, the confectionery brand, used social media and packaging to connect with young men and increase sales in Japan.

Campaign details

Brand: Snickers Brand owner: Mars Lead agency: BBDO Japan Country: Japan Industries: Confectionery Media channels: Packaging & design, Public relations, Social media

Executive summary

This case study is about how Snickers' iconic c

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands