Smarter video planning: Admap summary deck

A summary of new thinking and best practice on smarter video planning from Admap.
  • As the medium begins to mature, having a smart video advertising strategy is now an essential part of any brand campaign.
  • The time for viewing video as a single, homogenous medium is over – marketers must consider a multitude of factors, including content, format, length and consumer context.
  • There is not a one-size-fits-all solution for online video – fundamental differences exist between online video platforms like YouTube and social platforms like Facebook.
  • Site context and ad congruence can boost video campaign impact significantly, and marketers must scale video ads to the length and format of the content...

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