Skinny: Famous Names

Skinny Mobile, a no-frills telco from New Zealand, grew customer numbers, increased ARPU and tenure, and lifted consideration to an all-time high.

Campaign details

Brand: SkinnyBrand owner: Spark NZLead agencies: PHD New Zealand, Colenso BBDOContributing agencies: Drum, Platform 29Country: New ZealandIndustry: Telephone & internet servicesMedia channels: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth influencersBudget: 1 -3 million

Executive summary

2018 was make or break for New Zealand telco brand Skinny. With customer numbers stagnating, we needed to attract a wider, more profitable customer to secure Skinny's future.

Our strategy convinced them to leverage their low-cost roots to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands