SickKids Foundation: SickKids VS

SickKids Foundation, a children's health research organisation, launched a campaign that successfully increased donations and Canadian male-audience engagement by repositioning its brand as a fighting ally against disease.

Advertiser: SickKids FoundationBrand: SickKids FoundationAgency: Cossette Inc.Country: Canada

Objectives

The Hospital for Sick Children (SickKids) is Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in...