SickKids Foundation: SickKids VS

The Hospital for Sick Children in Toronto (SickKids) shifted the tone of its advertising to one of strength in order to increase donations.

Campaign details

Agency: CossetteAdvertiser: SickKids FoundationCategory: Strategic Thinking

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – December 2016Start of Advertising/Communication Effort:October 2016...