Agency: CossetteAdvertiser: SickKids FoundationCategory: Strategic Thinking
Section I — Case Parameters
Business Results Period (Consecutive Months): October 2016 – December 2016Start of Advertising/Communication Effort: October 2016Base Period as a Benchmark: April 2015 – September 2016Geographic Area: Greater Toronto Area (GTA)Budget for this effort: $2 – $3 millionSection IA — Case Overview
Why should this case win in the category (ies) you have entered?
SickKids wanted to disrupt the marketplace with a new brand idea that could drive engagement and motivate donations.