Agency: Cossette
Objectives
Extend SickKids VS campaign into Mother's/Father's Day to take advantage of an important donations window to encourage the purchase of a GBG.
Mother's Day generate $80,500 in revenue
Father's Day generate $35,000 in revenue
Strategy
Parents of SickKids patients are strong and resilient for their families, but they have their moments of vulnerability that often go forgotten.
Being a SickKids Mom means there are moments when you're all alone and the doubt, worry, fear and pain get the best of you. These moments almost break you. But you find the strength. You are strong so your...