SickKids Foundation: Get Better Gifts

SickKids Foundation, a children's health research organisation, increased donations in Canada by launching an emotional video over Mother’s and Father’s day to show what it means to be a SickKids parent.

Agency: Cossette

Objectives

Extend SickKids VS campaign into Mother's/Father's Day to take advantage of an important donations window to encourage the purchase of a GBG.

Mother's Day generate $80,500 in revenue

Father's Day generate $35,000 in revenue

Strategy

Parents of SickKids patients are strong and resilient for their families, but they have their moments of vulnerability that often go forgotten.

Being a SickKids Mom means there are moments when you're all alone and the doubt, worry, fear and pain get the best of you. These moments almost break you. But you find the strength. You are strong so your...

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