Should've Gone to Specsavers: A far-sighted view of advertising's role in building a business over 30 years

Matthew Philip

This case study explains how Specsavers, the optician retail chain, grew from its launch in 1984 to become an international brand with the largest market share in the UK.

Should've Gone to Specsavers: A far-sighted view of advertising's role in building a business over 30 years

Principal author: Matthew Philip, Manning Gottlieb OMDContributing authors:Helen Weavers, Real World Planning; Paddy Adams, Caroline Clear, Tim Pearson...

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