Campaign details
Brand: AldiAdvertiser: Aldi UKAgency: McCann Manchester
For five consecutive years, grocery retailer Aldi reported extraordinary, market-leading sales growth.1
Then, in 2016, that growth started slowing down.
In a tougher economic climate, Aldi found itself facing new competitive threats. As a result, Aldi's sales value growth dropped from 19.3% in 2015 to just 12.3% in 2016, effectively a £347m lost opportunity.
Not one to rest on its laurels Aldi focused on re-establishing previous growth levels...