What else does this article talk about?
- Effectiveness studies
- Digital media effectiveness
- Long-term vs short-term effectiveness
- Digital media planning & buying
- Social media effectiveness
- WOM, Viral campaigns
- Integration strategy
- Creativity & effectiveness
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
We believe that effective marketing is based on facts, not opinions
Since 1985, we’ve brought confidence to marketing decisions through the most trusted research, case studies, best practice, data and inspiration. Today, we help 75,000+ marketers across 100+ countries.