Seeing Eye Dogs Australia: Free Puppies Forever

This case study shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia.

Campaign details

Brand: Seeing Eye Dogs AustraliaBrand Owner: Vision AustraliaLead Agency: McCann MelbourneCountry: AustraliaIndustries: Charities & voluntary organisationsMedia Channels:Email marketing, Events & experiential, Online video, Search marketing,...

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