Sanitarium New Zealand: So Good - Garden of Goodness

So Good, a plant-based milk brand, turned recipes into bite-sized morsels to encourage consumers to try its products in New Zealand.

Agency: Geometry Global New Zealand

Summary Statement

Sanitarium have a range of ethically produced plant based milks under their So Good brand. However these products suffer from a perceived taste barrier. So to stay true to the brand, and with a production budget of under $100k, we created a fully int

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