Sainsbury’s – How an idea helped make Sainsbury’s great again

The "Try something new today" campaign for Sainsbury's had two primary goals: delivering an additional £2.5 billion in revenue, and helping Sainsbury's achieve a sales-led profit recovery after a period of slowing growth.
Agency: AMV.BBDOAuthors: Tom Roach, Craig Mawdsley and Jane Dorsett

Sainsbury's – How an idea helped make Sainsbury's great again

INTRODUCTION: PUTTING A VALUE ON AN IDEA

This case goes further than showing that advertising can 'work', that it can deliver...

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