SK-II: The Marriage Market Takeover

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.

Campaign details

Brand : SK-IIBrand owner : P&GLead agency : Forsman & BodenforsContributing agencies : BeOn NordicCountry : ChinaIndustries : Skin care, sun protectionMedia channels: Online video, Outdoor, out-of-home, Public relations, Word of mouth, advocacy...