SAP: Finding a buried treasure – How SAP created its Demand Centre

SAP, the software company, increased leads and decreased cost per lead by changing how it dealt with decision-making executives who moved company in Asia.

Campaign details

Brand: SAP Brand owner: SAP Lead agency: PHD Singapore Country: Asia Industries: Information technology Media channels: Programmatic display, Social media Budget: 500k - 1 million

Executive summary

Challenged with sluggish growth, rising alter

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