Volvo Cars: The E.V.A. Initiative

Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.

Brief Description

The EVA Initiative contains a previously unseen transparency in the automotive industry, and launched both with a globally-covered live streamed press event held at Volvo Cars HQ, and with traditional PR. Sharing more than 40 years o

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