Tostitos: Nacho Average Showdown

Tostitos, a tortilla chip brand, partnered with Guy Fieri and Bill Murray to launch a live virtual nacho-making competition to raise awareness and donations for the Restaurant Employee Relief Fund (RERF) during the COVID-19 pandemic.

Campaign details

Brand: TostitosAdvertiser: Frito-LayAgency: Ketchum

The Assignment

As COVID-19 shut down restaurants across America in the spring of 2020, Tostitos' parent company PepsiCo became a founding partner of the Restaurant Employee Relief Fund...

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