Tostitos: Nacho Average Showdown

Tostitos, a tortilla chip brand, partnered with Guy Fieri and Bill Murray to launch a live virtual nacho-making competition to raise awareness and donations for the Restaurant Employee Relief Fund (RERF) during the COVID-19 pandemic.

Campaign details

Brand: Tostitos Advertiser: Frito-Lay Agency: Ketchum

The Assignment

As COVID-19 shut down restaurants across America in the spring of 2020, Tostitos' parent company PepsiCo became a founding partner of the Restaurant Employee Relief Fund (RERF) and launched a series of initiatives designed to bring people together to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands