Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods

Tampax, a brand of tampons, launched its humour-led campaign #TimeToTampax to encourage conversation around the taboo topic of menstruation in the USA.

Campaign details

Brand: TampaxAdvertiser: Procter & GambleAgency: MSL, Saatchi & Saatchi, Carat, Wunderman Thompson

Executive Summary

Influence

Tampax harnessed the power of influence, leveraging celebrity partner Amy Schumer to amplify the brand's...

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