Royal Canin: Puppy Pre-Show AKC National Championship Dog Show

Royal Canin, a pet food brand, launched a virtual puppy show event to connect with a younger audience.

Campaign details

Brand: Royal Canin Advertiser: Mars Inc

Campaign Description

Pet nutrition company Royal Canin has been the presenting sponsor of the AKC National Championship Dog Show for several years. For the 2019-2020 show, Royal Canin wanted to go beyond the sponsorship to more strategically connect the show activation t

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