Pfizer: Science will win on TikTok

Pfizer, a vaccine developer, launched a TikTok campaign to promote confidence in the future of scientific innovation by partnering with influencers to explain complex medical science and dispel myths about vaccines.


Situation Analysis

More than at any time in recent history, the pandemic has made some groups of people question the validity of science, particularly as it relates to the mRNA-based COVID-19 vaccines. Vaccine misinformation rose to a fever pitch...

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