Papa Johns: One-day contracts

Papa Johns, a restaurant chain, offered one-day contracts to out-of-work professional baseball players to increase employee recruitment in key markets, including Atlanta, improve brand perception, drive awareness and conversation through earned media and deliver 98% positive/neutral sentiment.

Situation Analysis

Like so many restaurants post-COVID, Papa Johns was having a difficult time filling open positions across restaurant locations. The brand needed a way to spread the word about the enticing benefits and fun workplace culture that makes...

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