Overstock: Making dream homes (and headlines) come true

Overstock, an e-commerce retailer, aired a commercial in the US to build its leadership in the furniture and home furnishing market and humanize the brand by highlighting the high-quality products it offered and the design expertise behind it.

Making Dream Homes (and headlines) Come True

North American SABRE Awards

Overstock.comhas long been known as a leading e-commerce retailer. In recent years, though, the company has made a concerted effort to shed its consumer perception that the brand sells...

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