Octodec Investments Limited: Reinvigorating a corporate narrative to drive investor engagement

Octodec Investments Limited established a refreshed narrative around the business in South Africa that inspired trust and confidence to rebuild reputation, expand awareness and facilitate a better understanding of Octodec's investment case.


Operating Context

  • The listed property sector in South Africa has been battered since the onset of the Covid-19 pandemic. Emerging markets fell out of favour as global investors sought a more risk-off approach, and the depressed, low-growth environment did not bode well for SA-focused investors who saw record unemployment levels matched with rapidly increasing inflation.
  • The sentiment was exacerbated by the civil unrest in July 2021 and the debilitating effect on property portfolios as a result of the various government-enforced lockdowns. Property owners were also facing numerous other challenges, including rising municipal property rates and regular periods of disruptive...
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