Mumias Sugar Company: Revival

Mumias Sugar Company Ltd enlisted the help of P&L Consulting to draw up an issues and reputation plan in South Africa to shape the public's opinion on the allegations against them legally and in court.

Background Statement

P&L Consulting was in December 2021 retained by Mumias Sugar Company to offer Strategic Communications services. This was after Sarrai Group was announced as winners of a bidding process aimed at securing the lease for assets of Mumias Sugar Company and consequently the mandate to revive the collapsed sugar milling company for a period of 20 years.

Until the collapse, Mumias Sugar Company was regarded by many as Kenya's most successful sugar miller enjoying a market share of 60% and a production of 250,00 metric tonnes of the estimated 600,000 metric tonnes produced annually in Kenya. The main...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands