Mine: From Boring To Brilliant – How Clarity Put The PR Back Into GDPR For Start-Up Mine

Mine, an AI privacy start-up, launched a highly targeted influencer campaign in the UK, France and Germany to make the GDPR relevant to its consumers and drive sign-ups on the website.

The Challenge

  • Launch unknown start-up Mine into Europe with a bang
  • Make one of the most boring topics imaginable - GDPR - genuinely relevant to a consumer audience and create online buzz
  • Get 40,000 sign-ups on the website from a starting point of zero
  • All wi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands