Lil-Lets: Be you. Period

Lil-Lets, a feminine hygiene brand, increased online share of voice in South Africa by launching a campaign video featuring a local poet and menstrual health activists to show that every period is unique.

Opening Statement

In a space still dominated by taboo and narrow stereotypes, the Be You Period campaign by Lil-Lets SA launched a bold, inclusive brand positioning and pushed body literacy in new ways.

Using digital video, an interactive quiz, partnerships with local activists, and in-store touchpoints, the campaign was a celebration of individuality and the empowerment that comes from better understanding your body.

Reaching over 1.75 million people, with over 560 000 video views, and generating over 34 000 unique period profiles for users, Be You Period was Lil-Lets SA's most-talked-about campaign to date, successfully shifting the brand's share of...

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