Leadway Assurance Plc: #SeeFinish

Leadway Assurance, an insurance brand, launched its Family Benefit Plan in Nigeria by using young men as human plaques to raise awareness of the shame people face due to financial crisis, which the plan can help insure against.

The Brief

The client contacted Modion communications and four other agencies to create a compelling strategy to launch its Family Benefit Plan in Lagos, Nigeria. The agencies elected to launch a superlative campaign, tagged #SeeFinish, that would capt

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