Krispy Kreme: Tapping ‘strategic doughnut reserve’ to help guests ‘beat the pump’

Krispy Kreme, a doughnut brand, launched a campaign to insert the brand into the inflation narrative, connect with customers and ease their pain at the gas pump by offering a dozen Original Glazed doughnuts to Americans every week for the national average price of a gallon of regular gasoline.

Assignment Description (Including Challenge)

In early 2022, gas prices across the U.S. soared to a record national average – $4.11 a gallon. By April, Americans' anxiety gauge was on "full" as gas prices surged to unknown height$ and inflation inflicted...

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