The Challenge: To help KFC recapture the youth market and return to its roots as the home of Finger Lickin' Good taste. To emphasize the fact that people will do anything for the great taste of KFC.
The Objective: To excite and create interest about KFC's Finger Lickin' Good taste.
Foreground to the Finger Lickin' Good taste of KFC in the minds of consumers as an inalienable part of the brand. To land the message that people will do anything for the Taste of KFC, and to do it in an innovative, exciting way that...