Jake's House: ASD – Rockin' the Spectrum

Jake's House, an autism charity, addressed the issue of loneliness within the autism community in Canada by using the power of music to dispel the misperception that those on the autistic spectrum prefer to keep to themselves and shun the spotlight.

Campaign details

Brand: Jake's House Advertiser: Jake's House Agency: Edelman Canada

The Assignment

The Public Health Agency of Canada reports that an estimated one in every 66 children has autism spectrum disorder.1 As a neurological disorder that impacts brain function, autism causes impairments in both communication skills and social interactions, often combined with repetitive behaviours and restricted interests or activities.

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