IKEA: Buy Back Friday

IKEA, a home retail brand, launched a sustainability campaign globally that offered to buy people's unwanted furniture and sell it on at a discount to give it a new lease of life.

Background

Context

Overconsumption is a major contributor to the climate crisis. Our dispose-and-replace mindset regarding everything from food, to fashion, to furniture is having a devastating effect on our planet. Consumption levels are unsustainable

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