Brand: Hotels.com Advertiser: Hotels.com Agency: ICF Next
For online travel-booking sites like Hotels.com, Millennial are the biggest prize. And increasingly, the way to connect with them is through social media.
According to MMGY Global's Portrait of American Travelers 2018- 19, 83% of millennial travelers check social media at least once a day, and they average 113 minutes per day on their channels.
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