Grand Seiko: Making Luxury a Virtual Experience

Grand Seiko, a Japanese maker of watches, clocks and electronic devices, launched a wearable Instagram filter as part of a digital event to promote its new Toge Special Edition watch during the Coronavirus pandemic.

Campaign details

Brand: Grand SeikoAdvertiser: Seiko GroupAgency: Ketchum

Grand Seiko: Made By Hand For Those Who Value Perfection

Launched in 1960, Grand Seiko has long had a loyal following in Japan as a leading luxury watchmaker. In 2018, Grand Seiko Corporation of America was established as the first independent Grand Seiko company in the world. The brand reaches high-income millennial men and women in urban markets through US-based retail partners and Grand Seiko boutiques.

Grand Seiko is one of few fully integrated watchmakers in the world. Every watch is assembled and adjusted by hand by...

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