GAF: Community matters

GAF, a roofing and waterproofing manufacturer, collaborated with roofer Anthony Mackie in North America to build on the success of GAF Community Matters, a social impact initiative, reinforce its core principles, expand support to serve more communities and raise national awareness.

Shelter, Families, and Workforces

GAF, North America's largest roofing and waterproofing manufacturer, has been trusted to protect what matters most to families, communities and businesses for more than 135 years.

We are committed to making a positive impact...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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