Future Majority: Increasing youth voter turnout in high-stakes 2022 US elections

Future Majority launched a paid digital campaign in the US to engage young voters in key jurisdictions, persuade them to turn out to vote, and impact elections in favor of Democratic candidates.

Increasing Youth voter turnout in high-stakes 2022 US elections

Overview

In 2020, voters under the age of 40 turned out in record numbers and delivered wins for President Joe Biden and House and Senate Democrats. Historical trends suggested that we would...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands