Ford Motor Company: Electric Vehicle Myths Busted

Ford, an automotive brand, launched an educational web portal and blog posts to inform consumers of the benefits of electric vehicles.

Campaign details

Brand: Ford Motor CompanyAdvertiser: Ford Motor CompanyAgency: WPP (BCW, PS-B, GTB), Chrome

The challenge: How does a leading automotive Ford become part of the conversation around electric vehicles before actually having one on the market?...

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