Discover Puerto Rico: Puerto Rico Virtual Vacay

Discover Puerto Rico (DPR), the Puerto Rican tourism board, kept the destination top of mind for US tourists during the COVID-19 lockdown by offering a virtual weekend getaway.

Campaign details

Brand: Discover Puerto RicoAdvertiser: Discover Puerto RicoAgency: Ketchum


As the CDC and other organizations, including the World Health Organization, applied restrictions discouraging travel due to the COVID-19 global pandemic,...

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