Coca-Cola: The more than water campaign

Coca-Cola Beverages South Africa (CCBSA) produced the MoreThanWater documentary to raise awareness of its efforts in water sustainability and the water scarcity issue.

Executive Summary

The Challenge Today, more than three million South African households do not have access to clean running water, and the situation is only getting worse. Water is also the lifeblood of Coca-Cola Beverages South Africa's (CCBSA) business. With the lives and livelihoods of millions of people on the line, our challenge was to create awareness around the initiatives CCBSA's has invested in to fight water scarcity.

The ObjectiveUse CCBSA's community project "Coke Ville" as a proof point to demonstrate and dominate the media conversation around South Africa's potential to push for a solution to the water...

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