Biogen: #BiogenJourney – The world's first influencer campaign

Biogen, a biotechnology company, documented the journey of a regular person using Biogen products to promote itself as the number one health brand in South Africa.

The Challenge

South Africa is one of the unhealthiest countries in the world. How do we position Biogen as the number one health and wellness brand in S.A?

The Approach

It's commonplace for brands to work with influencers to amplify a campaign. The real

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