Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes

The Association of Innovative Pharmaceutical Industry (AIFP), a pharmaceutical association, created an avatar to convince people in Slovakia that vaccines are safe and effective.

Context

Vaccination is one of the greatest achievements of modern medicine and saves millions of lives every year.

... low trust in vaccines continues to severely endanger public health.

The EU report on the state of vaccine confidence (2020) shows that recorded among the general public, 12% below the EU average.

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