Ruscan LLC/Royal Canin: Royal Canin Offers Factory

This case study explains how Royal Canin, a pet food brand, used emails as part of its loyalty programme to build its brand in Russia.

Ruscan LLC/Royal Canin: Royal Canin Offers Factory

Executive summary

Product Description:

The biggest part of pet food's loyalty programs is perceived by consumers as an initiative of individual stores. In this situation the brand stays a little away. At the same time in 100% of cases the pet food buying is seen as a visit to the offline

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands