Royal Caribbean International: #SeekDeeper

Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.

Campaign details

Brand: Royal Caribbean InternationalBrand owner: Royal Caribbean InternationalLead agency: MullenLowe USContributing agencies: MullenLowe GroupCountry: United StatesIndustries: Rail, coach, boat & car rentalMedia channels: Livestreaming, Online video, Packaging & design, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

This case study shows how travel brand Royal Caribbean collaborated with tech company Snap to create first-of-its-kind underwater Snapchat technology to stream in real time one of most unknown places in the world: the ocean.

With social media drastically changing the purchase funnel,...

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