Campaign details
Brand: Rogue One: A Star Wars StoryBrand owner: The Walt Disney CompanyLead agency: OMD UK, OMD EMEACountry: United KingdomIndustries: Films & moviesMedia channels: Online display, Online video, Programmatic display, Social mediaBudget: 500k - 1 million
Executive summary
Pressure was on for Rogue One to be number one at the box office after the success of Disney's first Lucasfilm release, The Force Awakens. Consumer tracking showed mixed understanding levels for this Star Warsstandalone story and intent to buy a cinema ticket...