Rise of the Machines

AI is set to radically transform the advertising industry the world over, and with the right approach to data, technology and human resources, brands can position themselves to meet the challenges and opportunities ahead.

Rise of The Machines

How Artificial Intelligence will transform your business

The digital advertising space is about to pass through another radical transformation. This time with the onset of Artificial Intelligence (AI).

China is one of the most dynamic digital markets in the world. After leading the world with innovations in key digital growth areas such as e-Commerce and mobile payments, it's now taking the lead in AI. The large players in the market, Baidu, Alibab

And Elon Musk, possibly the world's most prominent entrepreneur, seems to agree stating, AI is "potentially more dangerous than nukes". Kevin Kelly, on the other hand, goes as far as saying that "AI will be the next industrial revolution and create things that we can't even dream of". He suggests that AI will be able to develop solutions to things that the human brain is simply not wired to imagine.

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